It’s a question I’ve heard a few times recently — and it’s one where the answer is an emphatic: “no!”.
No, you don’t have to reveal your darkest secrets — or business failures — in your business story.
You only have to tell a story that is true to you, and that shows how you’ve changed, grown, adapted — and overcome.
Just like any good writer, the story you tell is totally up to you. YOU are the master of your business story. YOU get to say what stays in your story … and what doesn’t.
The rule here isn’t to bare your soul with your business story. It’s to tell a great story. And not be boring.
See the difference?