Do you have a captivating business PURPOSE? Do you talk about it relentlessly to everyone who will listen? Do you have a powerful business STORY? You know: a story that gets people so excited that they want to hear it again and again? Do you have an alluring PITCH that attracts people to you? Do you speak confidently in public, in your videos, to your prospects, to the media? Are you the whole PACKAGE? Because if you don’t have an incredible purpose, story, and pitch, your odds of success just nose-dived. Before you pick yourself off the floor, though, I want you to know that you’re closer to the "holy trinity" than you realize . . .